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Perpetua al White di Milano

Perpetua al White di Milano

PERPETUA @ WHITE IN MILAN,
BECAUSE IT’S TIME TO GIVE A FOK-us

february 22-25, 2019

Via Tortona 27-31-35-54, Milan.

GIVE A FOK-us is the first hub dedicated to sustainable innovation at WHITE Show Milano by Matteo Ward, CEO & co-founder of WRÅD.

Discover the world of sustainable fashion with g_pwdr Technology – patented by Alisea –, the only textile treatment that utilizes recovered graphite powder, the same of Perpetua the pencil.

Compared to the techniques currently in place, g_pwdr Technology makes it possible to:

  • reduce the water usage by 90%;
  • reduce electricity by 47%;
  • not use additives and chemical pigments.

The project, sponsored by the Ministero dello Sviluppo Economico Italiano, ICE, Camera Italiana Buyer – Best Shops e Confartigianato, aims to focus on the current state of the art when it comes to the textile sustainability in Italy, offering the visitors the tools to start questioning the status quo.

GIVE A FOK-us – because it’s time to give a f*ck.



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